I couldn't agree more. In writing my book "Little Green Lies and Other BS: From "Ancient" Forests to "Zero Waste" I came across numerous examples of "brown-staining" and "brown-smearing" which went way beyond the "excuse" of rhetoric:
> "Thousand-year-old forests are being destroyed to make boxes " (Canopy) when most Canadian trees are under 100 years old and most boxes made in Canada are 100% recycled content.
> Smearing paper packaging to promote wheat straw (Canopy). The company Canopy promoted to the hilt while "brown-smearing" paper packaging went bankrupt and was sold.
Greenwash is a three-way street: industry, governments, and environmental groups. Each should be treated equally. No one has a stranglehold on the truth.
I couldn't agree more. In writing my book "Little Green Lies and Other BS: From "Ancient" Forests to "Zero Waste" I came across numerous examples of "brown-staining" and "brown-smearing" which went way beyond the "excuse" of rhetoric:
> Frequent false claims and misinformation about deforestation: johnmullinder.ca/deforestation-in-canada-and-other-fake-news/
> Gross exaggerations about the extent of logging in Canada. "Ravaging large swaths of boreal forest" (NRDC) turns out to be a mere 0.15% of the boreal in any given year. Also see johnmullinder.ca/the-hypocrisy-and-sneaky-deception-of-nature-canada/
> "Thousand-year-old forests are being destroyed to make boxes " (Canopy) when most Canadian trees are under 100 years old and most boxes made in Canada are 100% recycled content.
> Smearing paper packaging to promote wheat straw (Canopy). The company Canopy promoted to the hilt while "brown-smearing" paper packaging went bankrupt and was sold.
Greenwash is a three-way street: industry, governments, and environmental groups. Each should be treated equally. No one has a stranglehold on the truth.
Thanks for the comment, John.